Alyssa Plough grew up in the San Francisco Bay Area. From a very early age, she exhibited a natural aptitude for design aesthetic principles. After graduating high school early, she sought opportunities in the beauty and fashion industries. She graduated from the Fashion Institute of Design and Merchandising (FIDM) with a degree in Apparel Industry Management and received a scholarship to participate in FIDM’s advanced study program in International Manufacturing and Product Development (IMPD) collaborating with Converse. Throughout her education, she has worked with many brands such as Co Collections, Levi Strauss, and Red Bull. Her diverse cultural ancestry provides creative insights with cross cultural boundaries, while aligning design inspiration and powerful story telling with business objectives.